Hi! I'm Jenny Melissa Rodriguez, the creator and designer of Pure Life Jewelry. I established Pure Life Jewelry in 2013, and since then, I've been very active in the local artisan scene throughout Arizona. I love the energy around supporting small businesses and the makers' movement, which gives me and other local creators the opportunity to share our passions with you!

Jewelry has been a part of my life for as long as I can remember. Growing up, I would make beaded jewelry for family and friends. It has always been a passion of mine. The style of my jewelry could be characterized as boho with a southwestern flair, stemming from being an Arizona native.

The name of my company, "Pure Life," stems from a big part of my family heritage. It is translated from a popular saying in Costa Rica, "Pura Vida," which embodies my vision for Pure Life Jewelry as a symbol of living life to the fullest.

In 2017, I decided to open the studio/shop so that you can come in and see how I design my pieces in person. I also wanted to provide a place for other local artisans to share their unique creations. I carry various different types of products that I hope you will love as much as I do!

My work serves to communicate the very ideology I was raised with: Live courageously. Live a life of passion and meaning. Live in the aura of your own powerful presence and capacity for growth. Create something. Contribute something. Be, without apology, the gorgeous human that you are.

See you at my shop in the near future!